About Me
Who Am I?
My name is Dylan Rogala and I am pursuing a degree in graphic design with a minor in marketing to combine creativity and strategy. My background in visual communication, paired with my growing expertise in marketing, has strengthened my understanding of how brands connect with audiences and drive results. Since declaring my minor, I’ve built a strong foundation in marketing principles and continue to expand my knowledge of the industry. I am focused on building a successful career where I can apply both creative and analytical thinking and prove myself as a valuable contributor to society through meaningful and effective work.
Deans & Presidents List
Recognized five times for academic excellence while balancing coursework in graphic design and marketing.
Top Golf Marketing Plan
Created a marketing plan translating Topgolf’s mission into strategies that strengthen engagement and growth.
NM Tourism Branding
Developed a tourism brand identity for New Mexico that highlights regional culture and targets new tourist attraction.
Turning Client Feedback Into Creative Solutions
During a branding project for a wine pairing company, I was tasked with developing a new logo for a real client. As a design student, I regularly face creative challenges, but this project pushed me to strengthen my problem-solving and communication skills. My first step was meeting directly with the client to understand his goals, audience, and visual preferences. I asked targeted questions and translated his ideas into a range of initial sketches for review.
After presenting my concepts, the client eliminated options he felt didn’t align with his vision and provided additional direction. At first, I found it challenging to balance my designer instincts with the client’s expectations. I had to shift my mindset from creating what I personally thought looked best to designing a solution that served the client’s needs and brand identity. I responded by refining my concepts, incorporating his feedback, and maintaining open communication throughout the process.
The final result was a logo the client was happy with and I was proud of. More importantly, the experience strengthened my ability to listen, adapt, and collaborate effectively. This project reinforced that successful design is not just about aesthetics but more so about solving problems, responding to feedback, and delivering work that meets real-world objectives.